Kaubamaja Group
Streamlining payments for Estonia’s largest department store group.
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Challenge
Integrating diverse payment flows without breaking the premium shopping experience
Kaubamaja's e-commerce ecosystem needed to handle Partnerkaart loyalty points, bank links, and split payments while maintaining the elegance associated with the physical department store.
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Solution
I designed a checkout and self-service flows that feel invisible yet secure.
By unifying the disparate payment gateways into a single, branded UI, we reduced visual noise. The loyalty system is integrated directly into the cart, showing savings in real-time.
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Conclusion
Seamless payments for Estonia’s largest department store group.
The redesigned flow reduced cart abandonment and reinforced brand loyalty, proving that a checkout process can be as premium as the products being sold.
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